Sitting around a table one afternoon during Covid-19 lockdown drinking Aperol Spritz the colour orange triggered the idea of starting a business called All About Orange. Being passionate about tennis they knew it would have to involve the game. Orange being associated with joy and sunshine, representing enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement and stimulation all links back to how both Marilize and Vicky feel when they spend time on the court.
As women who love to play tennis and look good at the same time, they realised the need for beautiful, stylish clothing and feeling good at the same time was the perfect recipe for bringing a brand with lively & vibrant fashion styles to the sunny shores of South Africa.
Both Marilize and Vicky understand the luxury of time and space and how important it is to create individual time to enjoy one’s passion and the finer things in life. They play tennis daily and share a variety of like-minded interests. Both women are dedicated league players and play for the mixed, doubles, single and ladies leagues for their club. For both women, family, friendships and a healthy lifestyle is the driving force behind the name ALL ABOUT ORANGE.
About the brand – Lucky In Love
Since Lucky in Love’s inception back in 2010, the brand’s aspirations have remained the same: To create one-of-a-kind performance wear that empowers women of all ages to move with confidence and feel beautiful doing it. Suffice to say, Lucky In Love is succeeding in that mission, as evidenced by its ascension to the apex of women’s tennis apparel, on a global scale, as well as its recent expansion to include apparel offerings for golf and all racquet sports.
Yet, no matter how much the brand achieves, its origins are never forgotten; nor are they ever taken for granted. Miami is where Lucky in Love was founded by CEO, Brad Singer, who believes that, “The energy, attitude and vibrancy of this city is what reverberates most through each and every piece of fabric” they touch. He also has the city of Miami to thank for “igniting the brand’s ‘fashion-forward’ approach” and “giving their team the vision it needed to pioneer its ‘fashion-to-street’ message.”